System Of A Down to commemorate Armenian Genocide with #WakeUpTheSouls Tour
System Of A Down will commemorate the 100th anniversary of the Armenian Genocide with their #WakeUpTheSouls tour, commencing on April 10th and concluding with their first-ever performance in Armenia with a free show in Yerevan’s Republic Square.
“As a band, it’s been one of our dreams to play in Armenia,” says lead vocalist Serj Tankian. “To be able to play in the homeland of our forefathers while respecting the memory of those that perished in the first genocide of the 20th century will be an honour.”
“The pursuit of justice knows no time restraints, recognises no obstacles, and will not be halted until justice is met, whether it’s one hundred years or one thousand,” says drummer John Dolmayan.
Fans looking for information about the “Wake Up The Souls” tour and/or how to get involved should visit www.systemofadown.com, where they’ll see content curated by the band, along with an interactive “heat map” splash page featuring their statement about the cause, along with tour dates, ticket links, share options, fan-generated content and “Take Action” instructions.
When the user clicks on any highlighted city on the heat map, a fact about the Armenian Genocide will pop up, which will be sharable to the users’ social networks (example - France: “In 1915 France advises Young Turk leaders that they will be held personally responsible for crimes against humanity”). Each tour date will line up with a “Facebook Event Page” to which fans can RSVP, creating a community around each performance. Above the map will be instructions for fans to interact by using the hashtag #wakeupthesouls. As fans tweet and share, the heat map will grow around the world, showing the impact of people talking about the cause and tour on a global scale.
The “Take Action” page will give fans the opportunity to send out a pre-populated tweet pledging to stand with the good people of conscience in Turkey and urge for global justice for the Armenian Genocide. This automated tweet will also contain the campaign hashtag, which will cycle back around into the heat map feed.
System Of A Down want to clearly state that this is not directed at the people of Turkey, but rather at the atrocities that were carried out. “Our campaign is about bringing justice, recognition, support and resolve.”