Emmy is considered to be one of Armenia's most popular and influential singers, being called a "pop princess" and "Armenian pop icon".
Emmy's career took off immediately after she recorded her first song, "Hayastan," and released its video, in 1993. While she earned reward after reward at song competitions in Armenia, Russia, Turkey, Europe and elsewhere, she sang and toured with the all-female folk-pop quartet Hayer from 1994 to 2000. Emmy also runs Emmy-B Production Center, a music-production company searching for new young talents in Armenia.
In February 2010, Emmy along with singer Mihran participated in the 2010 Armenia pre-selection for the Eurovision Song Contest 2010 with the entry "Hey (Let Me Hear You Say)" which was even endorsed by Ricky Martin. The pair came second losing to winner, Eva Rivas with "Apricot Stone" for the ticket to the 2010 Contest in Oslo.
Emmy represented Armenia at Eurovision Song Contest 2011 in Düsseldorf, Germany.